--- Public Attitudes and Justifications on Illegal Streaming Sites in South Korea: A Content Analysis
Author(s): CHOI, Sinyong; JUNG, Bo Ra; PARK, Seong-Min
Author(s) keywords: Copyright Infringement, Digital Video Piracy (DVP), Illegal Streaming Operation, Neutralization Techniques, Public Attitudes
Reference keywords: cyber crime, cyber piracy, streaming
Abstract:
Illegal streaming services pose significant threats to intellectual property rights and creative industries, causing substantial economic losses. In South Korea, platforms like NooNoo TV exemplify the operational scale of digital video piracy, generating billions in illicit revenue. This study analyzes 1,125 YouTube comments on NooNoo TV news coverage to explore public attitudes and narratives justifying such activities. Content analysis reveals supportive (47.8%) and oppositional (52.2%) attitudes, with neutralization techniques identified, including relativizing norm violations (33%), reducing norms to facts (19%), and blaming limited options (40.8%). Findings highlight dissatisfaction with the legal streaming market, driven by high costs and fragmented content, alongside skepticism about enforcement effectiveness. While some view illegal streaming as addressing systemic issues, critics emphasize its ethical and economic harms, such as copyright violations and industry destabilization. Neutralization techniques reflect broader societal discontent, revealing how these operations exploit systemic vulnerabilities and shift public perceptions. The study underscores the need for comprehensive policies, including robust enforcement, affordable legal streaming reforms, and international collaboration using technologies like blockchain-based digital rights management. These insights provide actionable strategies for policymakers and industry stakeholders to combat digital piracy effectively.
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Article Title: Public Attitudes and Justifications on Illegal Streaming Sites in South Korea: A Content Analysis
Author(s): CHOI, Sinyong; JUNG, Bo Ra; PARK, Seong-Min
Date of Publication: 2025-06-30
Publication: International Journal of Information Security and Cybercrime
ISSN: 2285-9225 e-ISSN: 2286-0096
Digital Object Identifier: 10.19107/IJISC.2025.01.06
Issue: Volume XIV, Issue 1, Year 2025
Section: Cyber-Attacks Evolution and Cybercrime Trends
Page Range: 88-106 (19 pages)
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